SEO… Search Engine Optimization. This post will be meaty, FYI. But oh, so, important for the success of driving traffic to your site. SEO involves growing traffic to your site in an organic method, based off key-words and tags. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines like Google, Yahoo, Bing, and more.
- Post Frequency and Length – Your number one commitment to blogging should be a consistent and regular posting schedule. People find that traffic increases incrementally the more often you are posting quality content (key word, quality). You may be tempted to post as much as possible with 250-word postings. However, you want to post long-form content (over 500 words) for the best results. Each piece of your blog should have a purpose and a clear goal for your audience.
- Catchy Titles (with #’s) The best titles are short, sweet, and to the point – with 1-2 main keywords. Google loves lists in titles … ex. 5 Ways to Organize Your Pantry. Ironically, 10 is the ideal number to use in titles, as it is not too long and a number associated with positivity (think 10/10)! Remember, it should be catchy and uncomplicated to draw the readers in. The actual body of content will keep them reading.
- Content – Some of the most successful blog posts with the highest traffic are written on ‘evergreen’ topics. ie. topics that never go out of style.
- Strategic Slugs – What is a slug? That sounds gross. A slug is the user friendly and URL name of a post (ie. soniabegonia.com/10-ways-to-organize-your-closet. Keep it short, sweet, and with dashes to separate the words. Don’t use _ , Google hates it!
- Keyword Mentions – For a 500-100 word blog post, pick 1-2 keywords and be sure they are mentioned 3-5 times throughout the piece. Mention it in the title, meta-data, headline, and body. The more the merrier!
- Meta-Descriptions – The meta description is the first section that people see when Google serves up your page to search users. Remember, this is the perfect time to summarize the page / post and include keywords for optimal SEO practices.
- Broken Links – There are a few programs that will pick up dead-links on certain sites. Google a few large ones that relate to your niche. Say an article on PopSugar has a link who is ‘broken’ or ‘dead’, it goes to an error page or content that is no longer live. You can email the author and let them know your content is perfect for their article, and you can offer your link as a resource. If you’re lucky, they will link to your site. The more link-backs from external sources, the higher ranking your page will have in terms of SEO.
- External Linking – Link to other web-sites with relevant content on your own blog. Linking to other resources is critical for growth! It also shows you are open to boosting others!
- Image Descriptions – Even images need keywords and descriptions. Google cannot simply scan an image and know what it pictures. It needs a strong description behind it.
Another great resource for bringing more eyes to your site can be found on NeatCue and Search Engine Journal (there’s over 101 tips in there)!
Okay, your head may be spinning… but I promise you that these tips WILL help increase traffic to your site.